LANGUAGE

2014-11-27 15:52:46

Wearable tech filters into cosmetics sector

With the recent unveiling of Apple Pay, and the Apple Watch slated to launch in 2015, in-store and wearable technology is beginning to present serious business opportunities for cosmetics companies.

On 20 October, Apple announced the launch of Apple Pay in the US, which allows shoppers to pay for purchases at a point of sale by holding their iPhone near a contactless reader and placing their finger on the screen to activate Touch ID. Consumers do not even need to ‘wake’ their phone to pay – all iPhone 6 and iPhone 6 Plus models contain Near Field Communication antenna that initiates automatically. The payment is confirmed with a vibration and beep.

So far, Apple Pay has been adopted by a number of retailers that sell cosmetics and personal care products including Bloomingdale’s, Duane Reade, Macy’s and Walgreens. Sephora is due to adopt the technology at the end of the year

Contact Us

Telphone: (+86 )21 5811 3661
Fax: (+86)21 5811 3662
Address: No. 4906, San San Road,
Pudong New District,
Shanghai 201304 China

STAY CONNECTED

Choose your favourite social media channel to stay up to date with HEJING PLASTIC and its activities.


Copyright © 2014 HEJING Industrial Ltd  沪ICP备15043795号-1  网站建设中国企业港